Cosmetic dentistry is fast becoming a growth industry.

But what exactly is cosmetic dentistry?

Basically, it is improving the look of an individual’s oral cavity and teeth. However, there are many different ways of doing this.

Perhaps the most common treatment these days is teeth whitening. Possessing sparkling white teeth rather than slightly dull and perhaps yellowing teeth is something a growing number of people wish to do. Some patients get work done to emulate their celebrity heroes, whilst others turn to treatment because they want to improve their overall appearance.

But teeth whitening is a medical procedure, and not something that individuals should do themselves – even if there are over the counter products available. Teeth whitening involves bleaching the teeth and, unless carried out carefully, could cause long term damage.

Other cosmetic procedures include gum lifts, whereby the bones and tissue in the gum line are re-shaped. It is generally carried out to enable misaligned teeth to look straighter.

For those with missing teeth, bridging work and dental implants are becoming more common. Both effectively use artificial teeth to fill in gaps between the normal teeth. They are also permanent, allowing the patient to feel as if they have their own ‘real’ teeth.

For people who just need their teeth straightening, braces are still the ideal solution.