The Complete Guide to Toothpaste : Guide to Toothpaste

Which toothpaste do you use?

Which toothpaste do you prefer? Which is the best one to buy? Why are there so many types of toothpaste? Is it a case that you get what you pay for?

These are just some of the many questions people ask about toothpaste. This may seem like a trivial matter but there are so many toothpastes available to you and it can be difficult finding the right one for you.

Toothpaste advertising and marketing

Branding, advertising and marketing all play a part in persuading you to buy the ‘ultimate’ toothpaste: the toothpaste that will prevent tooth decay, freshen up your breath and give you a nice, white smile.

These are all triggers to buy that particular toothpaste and a lifestyle.

But which toothpaste do you choose and why? It often seems as if there is too much choice and this in itself can become overwhelming. Do you go for the toothpaste which whitens your teeth as well as cleaning them? Or do you choose a ’tartar control’  toothpaste?

Confusing isn’t it?

Toothpaste is a matter of personal preference and everyone has their likes and dislikes when it comes to their brand of toothpaste. Some people are influenced by price, others by a particular brand whereas some people choose one which whitens their teeth as well.

We all use toothpaste but tend not to give it a second thought. Do you really think about why you buy a certain type of toothpaste? Would you like to know more about the various types of toothpaste which you seen on the shelves in your local supermarket? Or are you a parent who wants to know more about the types of toothpaste suitable for children?

A helpful and informative guide

So how can this guide help?

This guide contains useful information on the importance of toothpaste as part of a dental hygiene routine and the various types of toothpaste available to you. This includes toothpastes for sensitive teeth, toothpastes for children and whitening toothpastes.

The reason we have included whitening toothpastes is that they have become increasingly popular over the last few years. Many people choose to have their teeth whitened, either ‘in-surgery’ or via a home whitening kit as a means of obtaining that ‘Hollywood smile’. We are constantly bombarded with images of celebrities and film stars with pristine white teeth and as a result of this, many of us want the same.

Teeth whitening toothpastes are discussed in greater detail in this guide. If you want to know more about the teeth whitening procedure then visit our cosmetic dentistry guide.

This guide is structured in the following manner:

• What is toothpaste?
• Why should you use toothpaste?
• Toothpaste and dental hygiene
• Types of toothpaste

There is a ‘toothpaste FAQs’ section which contains a list of the most popular questions people ask about toothpaste; a glossary of dental terms used in this guide.

Learn more about toothpaste…